Festina Watch - Boyfriend collection

THE FESTINA GROUP

Nearly forty years of history, a strong presence in more than 90 countries on five continents and 5 million watches sold every year, make the Festina Group an international benchmark in the watch market and the leader in many strategic markets.

The head office is in Barcelona, and the Group has a high-quality production center in Switzerland another gold watch center in Spain, and eight subsidiaries based in France, Germany, Italy, Benelux Germany, Italy, Benelux, Switzerland, the Czech Republic and Poland, Chile and Mexico.

THE FESTINA BRAND

The FESTINA brand, created in 1902 and spearheading the FESTINA Group, is synonymous with the perfect balance between utility and elegance. and elegance. Original designs, constantly evolving innovation and excellent value for money the brand's success.

Over the years, it has evolved with the times while remaining true to its original values, through classic, timeless styles and a wide range of more racy, sporty watches. sporty look. The Festina collections are aimed at a public of passionate men and women who are looking for a watch that combines performance and style. Choosing a Festina today means moving with the times, just as the as the brand has for a century.

PRODUCTS AND INNOVATION

Thanks to innovation, research and technology, the Group has been able to make available parts and materials materials previously reserved for haute horlogerie, such as chronographs, titanium and moon-phase watches. moon phase watches.

Its real strength lies in its mastery of the entire production cycle: design, manufacture, mechanism assembly, shipping and after-sales service. This cycle runs smoothly thanks to a highly efficient extremely efficient internal organization. As the Group has grown over the years, it has achieved quality standards that are unique in its field, making it highly competitive and ensuring to market its products at the right price.

OUR AMBASSADORS

Festina strengthens the partnership it began in 2016 with its ambassador Gerard BUTLER, renewing his contract until 2021. This renewal seemed obvious in view of the success of the first campaign, shot in Hollywood, in which the Scottish actor revealed the different passions that punctuate his life. Gerard Butler's Gerard Butler's international profile, professionalism and talent make him the perfect candidate to embody to embody and defend the values of the watch brand.

The new Festina Always Fits campaign highlights the charm, spontaneity and charisma of the seductive Gerard Butler. Three advertising spots with a common thread highlight the common thread between between Festina watches and their famous ambassador: versatility. Indeed, without ever style and elegance, the protagonists evolve by adapting perfectly to all situations and situations and circumstances. Festina offers its public the opportunity to discover the actor in different situations (we even see him swaying to some quite...unexpected rhythms!), but always in his usual state of mind. always in his usual state of mind.

On December 19, 2020, at the Grand Carrousel du Puy du Fou, Amandine PETIT, was crowned Miss France 2021, succeeding Clémence BOTINO. With this coronation, Amandine has become the international face of Festina watches, and represents the brand's feminine lines with charm and elegance, including the "Mademoiselle" collections, "Boyfriend", "Petite", "Automatic" and "Ceramic" collections, as well as the Festina line of connected watches. Festina's official Miss France collections.
Enchanted by the five exceptional years spent successively at the side of Alicia AYLIES, Maëva COUCKE, Vaimalama CHAVES, Clémence BOTINO and Amandine PETIT, Festina has decided to continue its adventure in the glamorous world and renews its status as Official Watch of Miss France for 2021.