Step 1: Registration
Fill in the form at the bottom of the page and click on the send button so that we can consider your application.
Our affiliate franchise program
Why choose Maty?
At MATY, we've been working since 1951 to satisfy the desires and needs of our customers, to accompany them at every moment of their lives.
To extend our know-how across France, we're delighted to offer you the exciting opportunity to join the adventure!
MATY advantages
- ✓ Benefit from the reputation and advantages of the MATY group while remaining independent.
- ✓ The Bisontine brand is a pioneer in the world of watchmaking/jewelry and continues to innovate every year.
- ✓ You don't have to finance the stock, it's all taken care of by MATY.
- ✓ We offer a wide choice of watch and jewelry collections to suit all styles and budgets, with a special feature: made-to-measure jewelry, created according to your wishes, thanks to our Atelier de Création.
- ✓ The assortment is controlled by our system, which manages stock by reference.
- ✓ A 100% French after-sales service renowned for its speed and efficiency. Our entire team is attentive to every request, which reinforces the loyalty of our customers.
- ✓ A passion for jewelry and watchmaking expertise that we pass on to our customers every day.
- ✓ Very active on social networks, our community is growing and exchanging with us every day.
Affiliate support program
Before
- ✓ You'll be provided with your store's floor plans, merchandising elements and a complete, detailed portfolio.
- ✓ Take advantage of a personalized induction program with our staff, who will introduce you to how the company works.
- ✓ Take advantage of our digital tools (Boutique Intranet, inventory management software, telephone support...) to facilitate the day-to-day management of your boutique.
For
- ✓ The recruitment process is simplified thanks to the brand's influence.
- ✓ Our network team is with you every step of the way.
- ✓ Implementation of a dedicated communications plan to ensure a successful opening.
After
- ✓ Our in-house communications team, supports you for your local and national campaigns to develop the growth of your point of sale!
- ✓ A dynamic marketing strategy: new products and collections, POS creation, loyalty program, review management...
- ✓ Rigorous inventory tracking thanks to our in-house software that helps improve your store's performance to the max.
- ✓ Keep learning all year round with our e-learning platform.
Access conditions
If you're not afraid of a challenge and your ambition is as great as your motivation, you've come to the right place.
A MATY jewelry store is French know-how at the service of the most beautiful emotions!
Our conditions of access to join the brand:
Step 2: The interview
Your file presents opportunities: our sales manager schedules a telephone interview to discuss the elements it contains.
Step 3: The meeting
The exchange was conclusive. We will organize a meeting at our head office or in one of our boutiques to develop your project.
Stage 4: The conclusion
Meet members of management at the Besançon head office to present your project to the MATY network.
Stage 5: Immersion
Immerse yourself in the MATY experience in one of our boutiques or at our Besançon headquarters for 10 days (depending on the affiliate's experience).
Step 6: The launch
Congratulations, the adventure begins! Bring your project to fruition with the help of our team every step of the way.
Testimonial
They've opened their jewelry store with MATY!
"MATY's support was perfect from the moment we decided to work with this brand. Right from the start, we sensed from the managers a great sense of contact, proximity and listening. And this was subsequently confirmed, notably through the dynamic carrying of our jewelry store's stock. Their responsiveness and availability have always been remarkable. The MATY franchise relies on a high level of business expertise.
The support services provided for the opening of our store were very efficient: the training given (in-store and on the E-learning platform), the logistics system, the security provided by an efficient video surveillance system, the jewelry and watch range we chose, and the marketing support."
M. et Mme LAMBERT
The strength of the MATY concept lies in its offering
"Passionate about retail and high-end distribution, I was looking for a new project in the jewelry and watchmaking sector.
After talking to several groups in the sector, I realized that MATY had all the market elements I was looking for. A French family-owned group, MATY is very well known by the general public and has an image of unbeatable value for money in the sector.
With its roots dating back several decades, MATY has been able to renew itself and evolve with new trends, making it accessible and popular with a wide audience.
The strength of the MATY concept lies in its offering! It is worked out in advance with the head office teams and the affiliate to perfectly match the targeted local clientele.
The marketing and omnichannel tools put in place by the brand enable it to respond to every customer in every situation!
The strength of the online market place and the website means that customers can choose from a wide range of products, and come into the store to try them on and receive advice from our teams! It's a real drive-to-store strategy that works perfectly and is a real business development.
MATY's strength also lies in the support offered by all the head office teams at every stage of the project. Kindness is at the heart of our discussions, to ensure that our opening project is a complete success!
Anthony PINON, 35, multi-franchisee
Interviews
Becoming a MATY affiliate means choosing independence, with the notoriety of an existing brand.
"You'll have no stock to manage, no advertising to do, because MATY will take care of your regional and national communication, and you'll have the possibility of training throughout the year from a distance.
Once you've caught our attention, we'll talk together during an interview, then we'll meet, and you'll have at your disposal all the tools and information you need to get started. Immersion in the store, discovery of the head office, training... You'll then have a personalized integration program! I'll also be with you on the first day of your store's opening... Because in the MATY adventure, you'll never be alone!"
Franck ETCHEBARNE - Sales Director
The strength of the MATY concept lies in its offering
"MATY benefits from the solidity of a group that brings together several entities all operating around jewelry. First and foremost, there's SFM, a manufacturing company that also handles repairs, and then MATY, which distributes products via various sales channels (catalog, internet, its own boutique and affiliate boutique) and also manages jewelry buy-back.
This family-owned, French group, which has been operating since 1951 with a reputation and financial stability, is a great advantage for our affiliates.
In terms of objectives; we'd like to continue developing our sales network with the affiliate system, particularly in towns with fewer than 100,000 inhabitants. People who want to make jewelry accessible in their town are therefore invited to join us, and multi-franchisees with a perfect knowledge of the territory they cover are also welcome to diversify by choosing MATY!"
André SEGURA - Managing Director
Registration form
A jewelry franchise: how does it work?
Opening a jewelry franchise, like a MATY franchise, means entering into a partnership between the franchisor (MATY) and the franchisee (you). This solution enables you to benefit from the expertise, reputation and resources of the franchisor, and so establish yourself more quickly, and with less stress. In return, you'll have to comply with the brand's standards and procedures, which will support you throughout your project.
Why choose a franchise rather than a standard jewelry store?
Choosing to open a jewelry franchise rather than a standard store has many advantages:
- Reputation and trust: by joining the MATY family, you benefit from the notoriety of an established brand, immediately attracting loyal customers who trust you.
- Support and training: MATY offers you in-depth training and ongoing support, making day-to-day store management easier.
- Marketing and advertising: MATY's national and local advertising campaigns increase your store's visibility.
- In affiliate franchising, the stock is carried by the franchisor (MATY).
Open a MATY franchise
MATY is an iconic brand in the jewelry sector, renowned for its elegant creations and exceptional customer service. Becoming a MATY franchisee means joining a passionate community and benefiting from the expertise of a renowned brand. This tried-and-tested business model, combined with top-quality products and ongoing support, ensures your lasting success in the jewelry world.
So why wait? Join the MATY family and turn your entrepreneurial dream into reality, with the support and resources you need to succeed.
