CASIO
This year, to celebrate G-SHOCK's 35th anniversary, the brand is collaborating with Gorillaz, the world's "most successful virtual band". The collaboration has resulted in a collection of new limited edition watches, designed specifically around the band members: 2D, Murdoc Niccals, Noodle and Russel Hobbs. This partnership brings together two renowned, innovative and exceptional names in their fields to create a classic style revisited with a touch of innovation.
A true watchmaking group, CASIO entered the wristwatch market in 1974, at a time when the watchmaking industry was just discovering digital technology. With its avant-garde technology, it was in 1983 that CASIO exploded the shackles of habit by presenting a shock-resistant watch concept: the G-SHOCK, resistant to all shocks.
