An event not to be missed
Every year, Black Friday marks the start of the big sales.
This is the time when we start thinking about what we are going to give to our loved ones, and sometimes to ourselves.
At MATY, this period is not just a series of discounts.
It's an invitation to get a head start, rediscover the joy of choosing, and prepare your gifts calmly and thoughtfully.
Starting November 14, MATY jewelry and watches will be available at special prices: sparkling rings, symbolic necklaces, elegant watches, and timeless bracelets.
Something to enjoy without waiting for the holiday rush.
Why buy jewelry during Black Friday?
A piece of jewelry is not just a purchase. It is a gesture.
A word engraved differently, a light offered to someone we love.
For over sixty years, MATY has been part of life's special moments: engagements, birthdays, achievements, or those more subtle moments when you just want to show someone you care.
Black Friday 2025 is the perfect opportunity to give or treat yourself to a piece of jewelry that has meaning.
The selections are wider, the sizes available, the prices lower.
Above all, you can take your time choosing, without rushing to get the latest model.
What you'll find this year
The 2025 edition showcases MATY essentials: diamond rings, heart necklaces, leather bracelets, watches for women, men, and children.
Some models benefit from discounts of up to 50% on limited editions.
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For her: rings set with semi-precious stones, necklaces with powerful symbols, delicate earrings.
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For him: bold watches, leather straps, understated and durable accessories.
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For yourself: the item you've been eyeing for weeks, which you finally treat yourself to because you deserve it.
5 jewelry ideas to keep an eye on
To help guide your choices, here is a selection of iconic pieces that deserve special attention during MATY Black Friday 2025.
1. Men's chronograph watches
The combination of style and precision.
The men's chronograph watch is an elegant gift that is easy to wear every day.
2. Diamond rings
A jewel that transcends fashion trends and generations.
Whether given as a gift or chosen for oneself, a diamond ring retains the same intensity: that of a moment you want to hold on to.
Its brilliance tells a story, unique to each hand.
3. The heart necklace
Simple and universal, it expresses affection better than words.
It is a piece of jewelry that one gives out of affection, out of habit, out of obviousness.
A symbol that we keep close to us, like a constant thought.
4. Men's leather bracelet
Understated and durable, the leather bracelet is the perfect complement to any man's outfit. It can be worn on its own or paired with a watch. An excellent choice for a gift that is sure to please!
5. Earrings made of precious and semi-precious stones
Earrings adorned with precious or semi-precious stones are delicate and elegant pieces of jewelry, perfect for a gift that always makes an impression.
MATY services that make shopping easier
Because a successful gift is also a simple purchase:
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Engraving is available on many models to personalize your jewelry.
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Easy returns after the holidays for greater peace of mind.
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Payment in installments to manage your budget.
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Preparation tailored to the holidays so that you receive your jewelry on time.
Why not wait until December?
December is a busy time.
The most popular items are disappearing, sizes are running out, and deadlines are getting tighter.
Buying jewelry in November means choosing with your head and your heart: no stress, no compromises.
Black Friday allows you to plan ahead while taking advantage of great deals.
You can explore complete collections, take the time to compare, and personalize your selection.
And above all, we give with a light heart.
A MATY jewel is not just a gift.
It's a sign of attention, a way of saying "I'm thinking of you" before anyone else.
And it is often this slight head start that makes all the difference.
Frequently asked questions
When do Black Friday deals start?
The official date for Black Friday is November 28, 2025. However, many brands such as MATY are starting earlier to offer you reduced prices for a longer period. MATY is launching its Black Friday selection on November 14.
Which categories are affected?
Everything: diamond rings, heart necklaces, watches for women and men, bracelets and earrings, and so much more.
Can jewelry be engraved?
Yes. Many models can be personalized with a first name, date, or sweet message.
Is this a good idea for a Christmas gift?
Yes. Shopping on Black Friday means avoiding stock shortages, receiving your jewelry on time, and retaining the option to exchange it after the holidays.
Buy online or in-store?
Both options offer the same quality. Online, you save time; in-store, you benefit from advice and personal contact. Everyone has their own way of shopping, but the important thing is to choose the right piece of jewelry.
